UNIFEST 2K25 

# Galgotias University Unifest – 2025

Event Overview

• Event Name: Galgotias University Unifest
• Date: 21 – 22 March 2025
• Location: Galgotias University, Greater Noida

Unifest 2025 was a 2-day mega cultural celebration that brought together vibrant energy, massive student participation, and iconic live performances.

With headliners Stebin Ben (21st March) and Salim–Sulaiman (22nd March), the event became one of the most awaited and talked-about college fests in NCR, attracting a footfall of over 70,000–80,000 students.

🎯 Market Mafiaa’s Role

Market Mafiaa proudly served as the official branding and marketing partner for Galgotias Unifest 2025.
Our responsibilities spanned across:

• End-to-end brand sponsorship management
• Vendor onboarding and coordination
• On-ground activations and student engagement
• Strategic branding execution across the campus

🤝 Participating Brands & Sponsors

We curated a diverse and category-exclusive brand ecosystem, featuring top-tier partners across food, education, travel, wellness, and lifestyle:

🛠 Strategic Execution

Our team delivered a full-stack campaign experience, including:

• Sponsor Onboarding & Management: Across verticals with category exclusivity
• Brand Placement Strategy: High-visibility zones, influencer-led engagement, and interactive booths
• Brand Zone Design: Custom setups, sampling stations, and experience-led activations
• Asset Coordination: Signage, hoardings, digital screens, and campus branding

📊 Impact & Legacy

• Unprecedented Footfall: Over 70,000–80,000 students engaged across two days
• Multi-Category Brand Success: From education to desserts, each brand saw high engagement and recall
• Cultural Resonance: Performances by Stebin Ben and Salim–Sulaiman amplified brand visibility
• Execution Excellence: Market Mafiaa’s strategic orchestration turned Unifest into a benchmark youth event
• Emotional Impact: One of the most memorable and mesmerizing campaigns we’ve executed to date

🏆 Conclusion

Galgotias Unifest 2025 wasn’t just a fest — it was a cultural phenomenon.

Market Mafiaa’s role in curating the brand experience and managing sponsor ecosystems helped elevate the event into a multi-brand, multi-emotion spectacle. From academic partners to dessert zones, every activation was designed to resonate with Gen Z.

This campaign stands as a defining chapter in our journey of youth-first, impact-driven campus marketing.