TechFest 2025
10K+ students, 14+ brands onboarded
Event Overview
Record turnout for branding. Yielded high trial and conversion.
# Galgotias TechFest – 9–10 May 2025
Location: Galgotias College of Engineering and Technology (GCET), Greater Noida
Tracks: International Hackathon & Creator Hackathon
🚀 Overview
A 2-day innovation-driven fest that merged technology, digital culture, and creator energy.
Market Mafiaa served as the official marketing partner, delivering a brand ecosystem tailored to Gen Z innovators and creators.
🎯 Scope of Work
- End-to-end sponsor onboarding
- Strategic branding across hackathon zones, kits, and stages
- Custom engagement ideas per sponsor vertical
- Digital integration: pitch decks, mentor shoutouts, winner moments
- Full on-ground execution and crowd engagement
🤝 Brands Activated
| Brand Name | Category |
|---|---|
| Qelica | Oral Care Partner |
| Monster Energy | Partner |
| Viberse | Web3 Partner |
| Quneqt | Networking Partner |
| Polka Pop | Beverage Partner |
| AbhiBus | Travel Partner |
| Vedic Jal | Hydration Partner |
| Robotics Sir | Tech Learning Partner |
| Rabee’s Jain Shikanji | Desi Beverage Partner |
| Osata Perfumes | Fragrance Partner |
📈 Impact
- 10+ brands integrated across two hackathons
- High recall through tech-savvy engagement
- Real-time student interaction and sponsor value creation
- Reinforced Market Mafiaa’s leadership in techfest marketing
🧠 Strategic Takeaway
Market Mafiaa’s dual execution at Galgotias in 2025 showcased our ability to scale across formats—from cultural fests to innovation summits.
With emotionally resonant storytelling, category-wise brand strategy, and flawless execution, we delivered immersive youth experiences that brands and students won’t forget.
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