MOSAIC'25
30K+ footfall, Artist: Nikk
Event Overview
Brands: Osata, Monster, AbhiBus, Qelica, VedicJal, Burger Singh, etc. High trial-to-conversion impact.
# Mosaic – IILM University, Greater Noida
Event Overview
- Event Name: Mosaic – Annual Cultural Fest
- Date: 26 – 27 February
- Location: IILM University, Greater Noida
Mosaic is IILM’s signature cultural celebration—a dynamic blend of youth energy, music, and creativity.
The two-day fest featured competitions, brand activations, and cultural performances, headlined by artist Nikk, attracting a vibrant crowd from across Delhi-NCR.
🎯 Market Mafiaa’s Role
As the official marketing partner for Mosaic 2025, Market Mafiaa led the charge in:
- Onboarding and managing national and regional brand partners
- Driving offline student engagement and campus buzz
- Coordinating logistics and marketing collaterals with college authorities
📢 Brand Campaigns & Activations
| Brand Name | Activation Type | Highlights |
|---|---|---|
| Monster Energy Drink | Sampling & engagement zone | First-time presence at IILM; massive traction |
| Osata Perfumes | Sales & sampling booth | Highest sales recorded across college fests |
| AbhiBus | Youth travel campaign | Continued buzz from “Pehle Desh, Fir Videsh” |
| Qelica | Local brand visibility | Strategic placement and student trials |
| Phab | Healthy snacking activation | Popular among fitness-conscious students |
| Swiss Beauty | Makeup trial zone | High female engagement; influencer-led demos |
| Physics Wallah | EdTech engagement booth | Interactive quizzes and giveaways |
| Local Brands | Food, wellness, and lifestyle zones | Supported event logistics and student experience |
🛠 Strategic Execution
Our team delivered a seamless campaign experience, including:
- Vendor & Brand Partner Management: End-to-end coordination and execution
- Student Interaction & Engagement: Sampling booths, contests, influencer shoutouts
- Marketing Collateral Execution: Posters, banners, digital screens, and campus branding
📊 Impact & Legacy
- Prestige Partnership: First-time collaboration with IILM University, a milestone for Market Mafiaa
- Massive Footfall: Thousands of students engaged across two days
- Brand Success:
- Monster Energy’s explosive debut
- Osata’s record-breaking sales
- Swiss Beauty’s influencer traction
- Trust & Execution: Collaborative approach with college authorities ensured smooth operations and high-impact visibility
- EdTech Engagement: Physics Wallah’s presence added academic relevance to the cultural fest
🏆 Conclusion
Mosaic 2025 was a landmark campaign for Market Mafiaa—marking our entry into IILM’s prestigious campus and delivering multi-brand impact across lifestyle, wellness, education, and youth culture.
With Monster Energy’s debut, Osata’s dominance, and Swiss Beauty’s influencer buzz, we proved once again that our emotionally intelligent, youth-first approach drives results.
This campaign further cements our legacy in college fest marketing and Gen Z brand storytelling.
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