Hack Arena 

# Hack Arena – Ignite Room | IIIT Delhi

Innovation Meets Brand Energy

Event Overview

• Event Name: Hack Arena – Ignite Room
• Date: 28 – 29 June 2025
• Location: Indraprastha Institute of Information Technology (IIIT Delhi)

Hack Arena was a high-intensity, 2-day hackathon designed to ignite innovation, rapid prototyping, and deep tech problem-solving. Hosted by IIIT Delhi, the event attracted elite student developers, tech communities, and innovation mentors from across India, creating a competitive, high-impact environment for breakthrough ideas.

🎯 Market Mafiaa’s Role

As the official marketing and branding partner, Market Mafiaa delivered a seamless brand experience tailored to youth and tech culture. Our focus was on:

• Strategic brand alignment
• Immersive engagement
• Real-time execution

🏷 Brands Activated

📌 Scope of Work

• Sponsor onboarding and brand-category alignment
• Branding across key zones: mainstage, mentor areas, networking hubs
• Branded merchandise and digital kit insertions
• Sampling and product engagement (Predator Energy)
• On-ground support and real-time sponsor coordination with IIIT-D

🚀 Impact & Highlights

• Predator Energy drove high engagement through sampling and branded zones
• AbhiBus reinforced its youth travel positioning among tech-savvy students
• Osata Perfumes added a lifestyle touch to the innovation-heavy atmosphere
• Market Mafiaa ensured flawless execution, strong brand recall, and sponsor satisfaction

🏁 Conclusion

Hack Arena – Ignite Room was more than a hackathon — it was a tech-powered brand playground. Market Mafiaa’s strategic execution enabled meaningful brand moments with India’s brightest Gen Z innovators.
This campaign further solidified our leadership in techfest marketing and student engagement across India’s top institutions.