GIMS Fever
4-day event, Artists: Apurva Gupta (comedian), DJ Viola
Event Overview
Brands: AbhiBus, Osata, Nexora, Burger Singh. High student turnout = deep brand impact.
# GIMS Fever – GIMS, Greater Noida
Event Overview
- Event Name: GIMS Fever – Inaugural Annual Fest
- Date: 27 February – 2 March 2025
- Location: GIMS (Greater Noida Institute of Management Studies), Greater Noida
GIMS Fever 2025 marked the first-ever annual fest of GIMS Greater Noida — a 4-day mega celebration blending sports tournaments, cultural showcases, celebrity performances, and DJ nights. With a crowd of over 30,000 students from across Delhi-NCR, the event made a powerful debut in the college fest circuit.
🎯 Market Mafiaa’s Role
As the official marketing partner, Market Mafiaa was entrusted with:
- Full-scale vendor integration and brand ecosystem curation
- Strategic coordination with college authorities
- Driving student engagement and brand visibility across all four days
🚀 Brand Campaigns & Activations
We onboarded and executed campaigns for a dynamic mix of national and lifestyle brands:
| Brand Name | Activation Type | Highlights |
|---|---|---|
| AbhiBus | Travel campaign | Continued youth traction; exclusive offers |
| Osata Perfumes | Sampling & sales booth | High engagement and repeat interest |
| Burger King | Food zone activation | Massive footfall; youth favorite |
| Nexora | Co-Title sponsor branding | Tech-driven engagement and visibility |
| Coca-Cola | Title sponsor branding | Refreshment zones and interactive games |
🛠 Strategic Execution
Our responsibilities included:
- Branding & Setup Coordination: Seamless integration with college teams for booth placement, signage, and digital visibility
- Student Engagement: Sampling, contests, influencer shoutouts, and interactive zones
- Multi-Day Activation: Sustained brand presence and engagement across all four days of the fest
📊 Impact & Legacy
- Massive Footfall: Over 30,000 students engaged across Delhi-NCR
- Title Sponsorship Success: Nexora and Coca-Cola achieved top-tier visibility and brand recall
- Food & Lifestyle Buzz: Burger King and Osata became student favorites
- Execution Excellence: Market Mafiaa’s strategic planning turned a first-time fest into a high-impact, brand-rich youth experience
🏆 Conclusion
GIMS Fever 2025 wasn’t just a debut — it was a statement.
Market Mafiaa’s role in curating the brand experience and managing vendor ecosystems helped elevate the fest into a benchmark event for youth engagement.
From sports fields to DJ nights, our activations resonated deeply with students — proving once again that we don’t just market, we create movements.
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