CHORUS 2K25
3-day fest, 50K+ footfall, Artists: Jubin Nautiyal, Dilnawaaz, DJ Sin
Event Overview
12+ brands onboarded including Predator Energy, Osata Perfumes, AbhiBus. High-impact delivery.
Chorus – Sharda University
Event Overview
- Event Name: Chorus – Annual Cultural Fest
- Date: 30 January – 1 February
- Location: Sharda University, Greater Noida
- Tagline: “The world is here, where are you?”
Chorus is Sharda University’s flagship cultural festival, widely recognized as one of the largest youth events in North India. With a diverse student population from across the globe, the 3-day extravaganza featured electrifying performances by Jubin Nautiyal, Dilnawaz, and a high-energy DJ night, drawing a footfall of over 1 lakh attendees.
🎯 Market Mafiaa’s Role
Market Mafiaa was invited as the official event partner and exclusive branding & marketing agency for Chorus 2024.
Mandate:
- Curate and execute high-impact brand activations
- Drive student engagement
- Ensure seamless visibility and campaign execution for all associated brands
📣 Brand Campaigns & Activations
| Brand Name | Activation Type | Highlights |
|---|---|---|
| Predator Energy Drink | Full-fledged sampling & launch | First-ever college launch; massive buzz |
| Osata Perfumes | Experiential sampling | Fragrance trials with strong Gen-Z appeal |
| AbhiBus | Youth travel campaign | “Pehle Desh, Fir Videsh” messaging |
| Burger Singh | On-ground food engagement | Deployed in high footfall zones |
| Vedic Jal & Vedic Valley | Wellness branding | Strong cultural resonance |
| Qelica | Local brand support | Strategic visibility on campus |
| Other Local Partners | Monetary & logistical support | Enabled smoother end-to-end event execution |
🧭 Strategic Execution
-
Student Engagement Strategies:
Interactive games, influencer-led promotions, campus buzz campaigns -
Event-Day Branding:
Hoardings, digital screens, influencer shoutouts, branded booth setups -
Sampling & Launches:
First-time college launches for Predator and Osata, creating memorable brand impressions
📊 Impact & Legacy
- Massive Footfall: Engaged 100,000+ students over three days
- Brand Exclusivity: Predator, Osata, and AbhiBus onboarded exclusively with Market Mafiaa
- Cultural Relevance: Campaigns tailored to Sharda’s international student base
- Trust & Execution: Seamless coordination and emotionally intelligent approach elevated the fest experience and partnerships
✅ Conclusion
Chorus 2024 was more than a cultural fest—it became a strategic playground for youth-centric brand storytelling. As the official partner, Market Mafiaa ensured maximum visibility, creator engagement, and operational excellence—setting a strong precedent for future campus campaigns.
This case study also marks the beginning of our nationwide college impact report, showcasing how we transform student gatherings into brand movements.
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