BIT WAR
5K+ footfall, cultural explosion
Event Overview
Brands: AbhiBus, Drishti IAS, Osata, Interview Buddy, Predator & more. Created multi-brand engagement experiences.
# Bit War – JIMS, Greater Noida
Event Overview
- Event Name: Bit War – Annual Tech Fest
- Date: 28 February – 1 March
- Location: JIMS (Jagannath Institute of Management Sciences), Greater Noida
Bit War is JIMS Greater Noida’s flagship technical event — a high-energy celebration of coding, gaming, digital innovation, and tech culture.
The two-day fest attracted a crowd of over 10,000 students, including participants from leading colleges and tech communities across Delhi-NCR.
🎯 Market Mafiaa’s Role
As the official marketing partner for Bit War 2025, Market Mafiaa was entrusted with:
- Full-scale brand execution and vendor management
- Seamless coordination with college authorities
- Real-time on-ground support and campaign delivery
📢 Brand Campaigns & Activations
| Brand Name | Activation Type | Highlights |
|---|---|---|
| Osata Perfumes | Sampling & engagement booth | Continued youth traction in tech spaces |
| Predator Energy Drink | Gaming zone & sampling | Perfect synergy with tech crowd; high engagement |
| Drishti IAS | EdTech booth & quiz contests | Strong academic relevance; aspirational appeal |
| AbhiBus | Travel campaign | Tech-themed giveaways and student offers |
| Qelica | Local brand visibility | Strategic placement and student trials |
| Interview Buddy | Career readiness activation | Mock interviews and resume tips |
| C Sharp | Coding challenge sponsorship | Direct engagement with tech talent |
| Sharp Economy | Financial literacy booth | Interactive games and giveaways |
🔧 Strategic Execution
Our scope of work included:
- Brand Integration: Coordinating with college authorities for smooth setup and visibility
- On-Ground Support: Real-time execution, student interaction, and booth management
- Tech-Centric Engagement: Coding contests, gaming zones, and career readiness activations tailored to the audience
📊 Impact & Legacy
- Massive Footfall: Over 10,000 students engaged across two days
- Tech-Audience Resonance: Predator, Interview Buddy, and C Sharp saw direct traction with the core crowd
- Educational Impact: Drishti IAS and Sharp Economy added aspirational and practical value
- Execution Excellence: Our team’s agility and precision reinforced Market Mafiaa’s reputation as a result-driven, tech-savvy marketing partner
🏆 Conclusion
Bit War 2025 was a defining moment for Market Mafiaa in the tech and education event space.
With a curated mix of brands — from energy drinks to career platforms — we delivered meaningful engagement and high-impact visibility.
This campaign showcased our ability to adapt to niche audiences and execute with precision, further solidifying our position as the go-to agency for youth-focused, tech-driven brand activations.
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